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Overview
This document will help you discover how much of your traffic comes from social media sources, and which content is most popular in the different social media outlets.
Login to Google Analytics
Follow these instruction: Login to Google analytics
View Acquisition Data for Social network referrals
Click the left hand menu item for "Acquisition", then click "Social", then click "Network Referrals" (see below)
Viewing Pre-canned Google Data Reports
Login to Google analytics following the procedure above.
Go to the pre-made Google Analytics Summary Report for quick access to data: Franklin College Departmental Executive Summary Report
You will see a report like this. You can change the date time frame to look at data from different periods. Click the Date selector. See below
Then choose your date range range from the default of one week of data. You can click on each social media outlet to see the content that drove the engagement. (see below)
After you click on a social media outlet, you will get a list of pages visited from that outlet (see below)
Requesting Training
Please send an e-mail to helpdesk@franklin.uga.edu with the subject line "Google Analytics Training for my Department". A FCOIT Web team member will follow up with you and schedule a 1-hour training session.
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