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- Because there is so much data available, we chose some high level data that might be more digestible on a single report for quick access
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Logging into Google Analytics
Go to http://analytics.google.com and login with your google or gmail account
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After logging in, you should see your Google Analytics Dashboard. It should look something like this. You may be automatically dumped into the data set you are expecting, but if you access to multiple data sets, you will need to locate the correct data set by clicking on the Data selector at the top. See below
Navigating Google Analytics Data
Login to Google analytics following the procedure above.
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Audience: Gives detailed information about your website visitors including demographics, geographic location, interests, technology
- Acquisition: Shows how your visitors are arriving to your site. It gives you a breakdown (by channel) of how visitors are getting to your site
- Behavior: Shows you how visitors are interacting with your site
- Conversions: Provides conversion data for your various business goals and activities
Viewing Pre-canned Google Data Reports
Login to Google analytics following the procedure above.
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